On Friday 1st December, our supporters were in the City of London collecting for our Head Held High Appeal, which is raising funds to improve access to a quality education for vulnerable children in Africa.
Over 50 supporters, many of whom university students, collectively raised over £4,500 towards the appeal! Students came from Warwick, Nottingham, Loughborough and even as far Exeter in a whole host of festive costumes and outfits to celebrate the start of the festive season.
Ahead of the day, Hope for Children partnered with tech company iZettle to offer members of the public the opportunity to donate using contactless card readers, which were being manned by supporters in 'Tap To Give' tshirts. The public had 2 options to donate – making a cash donation in the more traditional way with collection buckets, or making donations via contactless, Chip & Pin or Apple Pay using the iZettle card readers.
In 2017, there has been significant development in contactless technology in the charity sector, although the iZettle card readers offer a cheaper solution to others currently available. The readers were three pre-set donation amounts of (£2, £5, £12), and collectors could alter this on the smartphone app connected to the reader if donors wish to give more or less.
Hope for Children successfully trialled the iZettle card readers at a private event last month and took over £35,000 in donations in one night.
The London public were particularly motivated to give generously on the first day of Christmas as all funds donated to the Head Held High Appeal are being matched, pound for pound, by the UK Government with UK aid until 23rd December 2017.
The Head Held High Appeal is raising funds to transform the lives of at least 1,500 children living in poverty in Ghana & East Africa by ensuring they have access to a quality education. Without an education, children as young as 6 years are often forced to work in fields, pick scraps or are exposed to the daily dangers of wandering the streets or slums they live in.
The extra income from UK aid match funding will help Hope for Children provide a range of activities in northern Ghana including providing school books and uniforms, running teacher training programmes to improve the quality of education available, and community workshops that teach girls about their right to education.
As a result of these simple solutions, thousands of disadvantaged children will have the opportunity to break free from poverty and live their life with their head held high. Funds raised by the Appeal will also be used to support the charity’s education projects in Uganda, Kenya and Tanzania.
Murielle Maupoint, CEO, Hope for Children: “As a small, innovative charity, we’re excited to be working with iZettle to make it easier than ever for people to give this Christmas and take advantage of the Government match funding. We’re also hugely grateful to all our supporters to braved the elements to raise fund for our Head Held High appeal, and what a result!”
You can still support our Head Held High Appeal and double the impact of your donation.